The Growth Momentum of the COB Outdoor Advertising LED Display Markets

Recently, data released by CODC Outdoor Advertising Research reveals that China's outdoor advertising revenue has not been significantly impacted post-epidemic. In the first half of 2023, national expenditure on outdoor advertising is projected to reach approximately 96.18 billion yuan, reflecting a year-on-year increase of 11% and an actual growth rate of 10%. The net growth stands at 9%, indicating a restorative upward trend. This conveys a highly positive market signal: amidst the prevalence of mobile phones, IPDs, and laptops being carried around ubiquitously, the outdoor advertising sector continues to exhibit stable expansionary patterns, underscoring people's enduring receptiveness towards this medium. Consequently, it presents an opportune moment for companies specializing in outdoor LED advertising screens.

Currently, the outdoor LED advertising screen industry in my country has reached a high level of maturity. Screen companies frequently offer customers comprehensive solutions tailored to their specific needs, encompassing various subsystems such as LED display display, control, power supply, video management, audio and structural subsystems. This integrated solution appeals to customers for several compelling reasons.
01. The display offers a diverse range of content, breaking away from the traditional single expression format of outdoor media. It supports various formats including images, videos, web pages, text, audio, PDFs, etc., catering to the needs of different advertising material formats.
02.The screen supports program playback through a computer or USB flash drive if the screen location is convenient for management. If close-range control of the screen by personnel is inconvenient, it can be managed within a local area network. Additionally, if setting up an outdoor network is inconvenient, it can also be equipped with a 4G module to easily achieve geographical cluster management.
03. The products are both safe and reliable. Moreover, the KSSDISPLAY LED display screen is highly protective and capable of withstanding severe environmental tests such as high temperatures, corrosion, dust, water, lightning, and shock. Additionally, it has a long service life without the need for frequent replacement.
04. The playback format is highly flexible. Outdoor media solutions offer a wide range of playback options, including the ability to combine various types of content such as pictures, videos, and text. By implementing specific rules based on factors like time, frequency, and duration, users can achieve versatile content playback. Moreover, scheduled playback, content carousel, and interstitial playback are available to cater to diverse user needs.
05. The LED display screen possesses a strong and captivating visual impact, characterized by high brightness that ensures clear visibility even in sunny environments. It exhibits exceptional color reproduction, ensuring uniformity and consistency in the screen display. With an ultra-high refresh rate, the display screen achieves remarkable delicacy and smoothness, eliminating any water ripple effects when capturing images. Outdoor LED screens enable seamless splicing displays over large areas and are primarily utilized for showcasing outdoor advertisements with naked-eye 3D technology.

The outdoor LED advertising screen market in my country has promising prospects due to these significant advantages. Specifically, the advancements in naked-eye 3D, outdoor grille screens, and grating screens are progressing rapidly. It is anticipated that future developments of outdoor LED advertising screens will focus on high-definition intelligence, COB technology with KSSDISPLAY manufacturer in Shenzhen, and other innovative directions.

Naked-eye 3D helps outdoor LED advertising screens take off rapidly
Before the emergence of naked-eye 3D technology, people were fatigued by an array of overwhelming outdoor advertisements characterized by mundane content, aggressive advertising language, limited creativity, and intrusive nature. However, since the advent of South Korea's popular naked-eye 3D water tank screen in 2019, it has ushered in a realm of innovative possibilities for outdoor advertising with its diverse range of creative videos and interactive features. People are captivated by this immersive experience, actively engaging in interactions and gaining an unparalleled sense of involvement. Following its widespread recognition as a groundbreaking business model among consumers, it swiftly proliferated across China before eventually being adopted worldwide.

The naked-eye 3D outdoor screen capitalizes on the visual misalignment of individuals, enabling the audience to immerse themselves in a stunning three-dimensional experience without the need for any additional equipment. This feature holds great appeal and has led to its frequent presence in urban business centers and densely populated areas. The primary reason behind this popularity lies in its ability to captivate customers' attention through its extraordinary visual and auditory effects. Moreover, with added interactive functionalities, it significantly enhances the overall audience experience while assisting businesses in attracting and converting customers. Consequently, numerous naked-eye 3D projects have transformed into local internet-famous check-in spots, thereby amplifying the influence of cities and fostering regional economic development. As a result of these factors, this mature business model is currently highly sought-after and is expected to maintain its popularity for an extended period while flourishing further within international markets.

Grille screens and grating screens excel in the realm of outdoor LED advertising.
Currently, grille screens and grating screens are widely utilized in LED outdoor advertising due to their advantageous features such as lightweight design and transparency. These screens are commonly installed on glass curtain walls, offering the convenience of easy installation without the need for heavy brackets. Moreover, indoor/outdoor displays do not face restrictions regarding advertising approval. With high permeability and minimal impact on building aesthetics, these screens are energy-efficient and provide high brightness and ultra-high definition display quality even during daylight hours. Maintenance is also quick and convenient, making them highly regarded by society. They can often be seen in upscale real estate developments, bridge constructions, and other similar settings; hence they have become a popular product at present.

The development of smart light pole screens is robust, and their prospects are extensive.
Currently, with the development of smart cities and digital cities, smart light pole screens are gaining increasing popularity and recognition both domestically and internationally. Presently, vibrant light pole screens can be observed on roads in various cities such as Shanghai, Chongqing, Wuhan, and Shenzhen. These screens offer clear displays that can be easily viewed from a considerable distance; their vivid colors do not strain the eyes; they provide diverse content including advertisements, navigation routes, weather forecasts, etc., thereby greatly facilitating people's lives. As costs decrease and technology advances further, the future will witness a significant increase in their adoption rate. Smart light pole screens are gradually being implemented in other cities worldwide as well with an estimated market demand reaching tens of billions. Currently, China has established robust standards for smart light pole screens which contribute to market standardization and accelerate their widespread use. However, challenges persist such as relatively high costs involved along with the need for multi-departmental cooperation and insufficient post-maintenance support which pose difficulties in promoting their usage.

High-definition intelligence and localization are another development direction of outdoor LED displays
With the miniaturization of LED chips, the pixel pitch of  KSSDISPLAY outdoor LED displays is continuously decreasing, resulting in enhanced display resolution. Moreover, these displays are becoming increasingly intelligent and equipped with advanced human-computer interaction functions. Consequently, their social acceptance is also on the rise. Following the development climax of grille screens and naked-eye 3D visual effects screens, LED outdoor displays are now venturing into a new market blue ocean - floor-standing close-range display projects. As the point spacing reduces and heat dissipation technology improves, especially with the maturation and cost reduction of COB technology, outdoor advertising machines, advertising signs, bus stops, and outdoor exhibition displays will find wider application in floor-standing projects.

COB display screens have made significant advancements in the indoor application market in recent years, gradually replacing SMD LED display products and gaining market preference. The KSSDISPLAY COB packaging technology offers a high-density display chip with excellent visual effects, efficient heat dissipation, and exceptional reliability. Additionally, it boasts an ultra-thin design that is resistant to collisions and compression, wide color gamut, large viewing angle, wear-resistant properties for durability, easy cleaning capabilities, and simplified maintenance procedures... These features make it highly likely to gain further popularity in the emerging application market. Currently, manufacturers are actively developing and producing outdoor COB display products while simultaneously exploring opportunities within the indoor COB market.

KSSDISPLAY's Conclusion
In 2023, industries such as cultural tourism and night tourism will experience a rapid recovery nationwide, leading to a substantial demand for outdoor advertising. This presents an excellent opportunity for the growth of outdoor LED advertising screen companies. Particularly, the naked-eye 3D project has gained significant recognition both domestically and internationally, with its popularity expected to endure. The market is still brimming with innovative machines. Grille screens and grating screen companies are gaining widespread acceptance in the field of outdoor advertising. Prioritizing quality and establishing a reputable image will serve as the cornerstone for sustainable and prosperous development in this industry. As the cost of COB decreases and technology advances further, it will also find application in outdoor LED advertising displays.

In addition, apart from exceptional hardware equipment, software also plays a crucial role in the development of the outdoor LED advertising screen market. Currently, most companies that invest in outdoor LED displays have developed sophisticated software systems. Once installed by customers, they can directly utilize the accompanying software systems provided by the vendors to switch seamlessly and engage swiftly. Moreover, some of these systems can be universally applied to other devices as well, thereby enhancing order completion rates and repurchase frequencies. Consequently, intelligent ultra-high-definition outdoor LED displays are expected to gain even more popularity in the future.

The outdoor LED advertising application market still has significant potential for development and continues to thrive with abundant opportunities.

Links: OUTDOOR LED ADVERTISING | DOOH PRODUCTS | COB TECHNOLOGY