The Asian Games highlight strength of China's LED Display Screens Industry
The closing ceremony of the Hangzhou Asian Games took place at the Hangzhou Olympic Sports Center Stadium on October 8, 2023, marking the end of this 16-day sports extravaganza. According to the Alipay platform's Asian Games data insight report, mini programs garnered an impressive cumulative interaction volume of nearly 6 billion, while over 200 million individuals visited the Alipay Life Account to access event information and witness thrilling moments on-field. Moreover, related topics on Weibo generated more than 1 billion reads and close to a million interactions. The public fervently engaged in discussions about various competitions, stages of the opening and closing ceremonies, as well as digital torchbearers. This remarkable event has sustained widespread excitement and left a profound impression on global audiences, showcasing China's exceptional prowess. Additionally, it underscores the formidable capabilities exhibited by Chinese LED screen companies.
01. The LED display screens are experiencing a surge in usage during this Asian Games.
It is understood that the current Asian Games is the largest in its history, featuring a record number of events and extensive coverage. Over 15 days of competition, a total of 482 medals were awarded. To ensure smooth operations during the event, numerous LED companies contributed to venue and facility construction by utilizing high-quality LED display and lighting products to illuminate venues and capture exciting moments throughout the Hangzhou Asian Games. The use of LED displays was ubiquitous at this year's games, with displays present both on-stage and backstage as well as inside and outside venues for remote broadcasting purposes. Among all these impressive displays, it was undoubtedly the oversized floor tile screen and giant net screen at the opening ceremony that left audiences most impressed. According to relevant information sources, this opening ceremony surpassed even that of Winter Olympics in terms of scale; boasting an enormous transparent LED screen measuring 185 meters long by 20 meters tall - each individual panel weighing over half a tonne! The middle section alone spans three groups with an area equivalent to nine IMAX screens side-by-side - truly showcasing China's unique culture on a global stage.
In conjunction with it, nearly 24,000 screens combine to form a ground screen spanning an area of 6,000 square meters. Presently, this stands as the most cutting-edge P3 (with pixels measuring 3 mm) ground screen in the world. To achieve a more comprehensive three-dimensional visual effect, a pixel screen with 5.5 cm pixels is employed for both the ground and aerial displays. The staff utilizes video processors and servers to ensure seamless visual integration.
In addition to LED displays, LED peripheral equipment also demonstrates exceptional performance. For instance, LED control system is utilized outside rugby stadiums to deliver enhanced clarity for outdoor large screens. Similarly, provides a comprehensive core control system that caters to over 30 sports venues, core information command centers, and main media centers for the Hangzhou Asian Games. Through their top-notch services spanning from upstream to downstream operations, LED display companies have successfully captured the awe-inspiring moments of the Asian Games for the audience.
02. The "Asian Games Window" showcases the capabilities of LED display technology.
This grand sporting event serves as a platform for Hangzhou to showcase the confidence and allure of Chinese culture, blending the essence of ancient traditions with modernity. It also facilitates intercultural exchange and mutual learning among Asian civilizations, while projecting China's image as a peaceful, confident, inclusive, open, and progressive nation in the international arena. Simultaneously, through the "window" of the Asian Games, we catch a glimpse of China's prowess in LED display companies. Over the course of 33 years spanning from the 1990 Beijing Asian Games to the 2010 Guangzhou Asian Games and now culminating in the current Hangzhou Asian Games, China has successfully hosted this prestigious event thrice. These past three decades have witnessed significant milestones in China's economic growth, social development, and cultural prosperity; its comprehensive strength has consistently improved while forging new friendships.
Technology empowers the Asian Games, showcasing the rapid development of Chinese technology through the participation of Chinese LED display companies. As this year's most significant international sports event in my country, all venues of the Hangzhou Asian Games exemplify exceptional standards and specifications. From immersive naked-eye 3D visual effects to ingenious virtual image designs, the grandeur of the Qiantang River tide is vividly brought to life on stage. Additionally, a spectacle unfolds as 100 million digital torchbearers unite into one colossal particle person, employing a fusion of digital and real ignition to epitomize how digital technology has become the driving force behind future development in this information age – thus elucidating China's world-class prowess in LED display.
This Asian Games is centered on Hangzhou and has a total of 56 competition venues. In the stadium and surrounding broadcast rooms and control rooms, LED displays fully play their role to help the success of the event. Leyard, Lianjian Optoelectronics, Haijia Cailiang, KSSDISPLAY Electronic, Unilumin Technology, Absen, Nanjing Lopu , Alto Electronics, Shanghai Sansi, Jingtai, Nova Nebula, Colorlight and other domestic LED display related manufacturers gathered at the Hangzhou Asian Games to provide score screens, stadium screens, control room screens, airport screens, and outdoor screens for the event. screens and other display products. In addition, the innovative integration of ultra-high definition, 5G, VR, AI and other technologies has brought more intelligent applications to this sports event.
It is worth noting that the Hangzhou Asian Games will be live-streamed on over 710 large-scale outdoor landmarks in 90 cities nationwide through the "Hundred Cities and Thousand Screens" initiative. The utilization of ultra-high-definition imagery will provide an immersive experience for viewers. This marks the second live broadcast of the Beijing Winter Olympics, following successful coverage of events such as the World Cup in Qatar and Chengdu, as well as the Universiade in Chengdu. The main station's cutting-edge 8K ultra-high-definition audio-visual presentation technology has once again been enhanced for large-scale international sports events, establishing a groundbreaking platform for outdoor ultra-high-definition viewing experiences. Behind this achievement lies remarkable technological advancements made by LED display companies in China, particularly in ultra-high-definition LED displays and ultra-fine pitch LED integration.
03. The LED display screen in China is significantly advanced.
Since the launch of Huawei's latest mobile phone, the term "way ahead" has emerged as a prevailing trend. In line with this, China's LED display screens have also demonstrated exceptional performance during the Asian Games, solidifying their position as leaders in the industry. Reflecting on the application of LED displays in sports events, it becomes evident that they are intricately linked to policy measures. The 14th Five-Year Plan explicitly outlines ambitions to establish China as a sporting powerhouse by 2035, with an anticipated scale of 5 trillion yuan for the sports industry by 2025. Over recent years, numerous policies have propelled rapid growth across national sports, sports consumption, and the broader sports industry landscape. According to data from the State Sports General Administration, there were a total of 4.2268 million sports venues nationwide by end-2022—an increase of 252,400 compared to previous year figures—significantly expanding opportunities for LED display companies within an enlarged market scope. Customs data reveals that export volume for LED display screens reached approximately 4.953 billion yuan in H1 2023—a notable YoY increase of around 11.48%. These statistics underscore China's ascent as a formidable force and its status as the world's largest production base for LED displays.
The Hangzhou Asian Games concluded successfully from the autumnal equinox to the cold dew, with the Chinese sports delegation making history by securing 201 gold medals, 111 silver medals, and 71 bronze medals. This remarkable achievement surpassed the previous record of 199 gold medals set during the 2010 Guangzhou Asian Games. Through this grand event, Hangzhou and China emerged as leaders shaping contemporary trends while showcasing their formidable prowess in LED display technology to Asia and beyond.
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