Digital signage advertising machines become a new competitive field in 2015

In order to emphasize the distinction of small-pitch LED displays, most manufacturers concentrate on indoor applications that surpass the capabilities of traditional LED displays. It is under the influence of this prevailing sentiment that they venture into the indoor market and encroach upon DLP splicing screens. Consequently, LCD splicing screens, which have traditionally dominated the market, appear to be the sole indicator of successful implementation for small-pitch LED products, thereby disregarding their inherent advantages in outdoor market applications and untapped potential.

Of course, a significant factor contributing to this bias is the bottleneck LED displays have encountered in the traditional outdoor application market. As concerns regarding light pollution from LED screens continue to escalate, many regions have implemented regulatory measures for LED displays in public spaces. Consequently, obtaining approval for large-scale outdoor installations has become increasingly challenging. In the conventional outdoor application market, it has become arduous for LED displays to achieve a major breakthrough. When comprehensive management fails to drive sustainable industry development, refined management becomes the sole viable option. The emergence of small-pitch LED displays presents an exceptional opportunity, with digital signage (advertising machines) being one of its applications.

The advancement of technology and the continuous enhancement of market awareness have propelled the outdoor application of digital signage into a prevailing trend, resulting in a rapid expansion of the market size. According to relevant agencies' predictions, by 2015, the transaction volume for outdoor digital advertising is expected to reach an impressive US$3.4 billion. This substantial growth potential has become a driving force for manufacturers to make significant investments. In comparison with indoor environments, the complexity of outdoor settings imposes higher demands on digital signage display terminals. Among these requirements, visibility under direct sunlight stands as the foremost prerequisite; in this regard, KSSDISPLAY LED displays possess inherent advantages - emitting powerful light and supporting automatic brightness adjustment - ensuring that displayed content remains clear even when exposed to direct sunlight within optimal viewing distances.

Compared to the insulation provided by DLP splicing products and the efforts made to enhance large LCD screens, LED displays undoubtedly take the lead right from the start, and the introduction of small-pitch LED displays adds an extra touch of excellence. The launch of small-pitch LED displays not only compensates for the limitations of traditional LED displays in terms of display effects but also seamlessly integrates with emerging trends such as touch technology, naked-eye 3D, and cloud computing to better cater to the application needs of digital signage display terminals.

In addition to traditional applications of digital signage display terminals, LED advertising machines provide another mode for LED displays to penetrate the field of digital signage. With the inherent advantages of KSSDISPLAY LED display screens, LED advertising machines surpass traditional LCD advertising machines in terms of coverage and display effects, making them more suitable for outdoor advertising machine applications.

Currently, while the market share of LED displays in traditional outdoor applications continues to grow, the growth momentum is no longer driven by an increase in the number of screens due to a reduction in high-quality installation locations. Instead, it stems from an increase in the value of the originally installed screens. This phenomenon bears a striking resemblance to the fundamental appeal of digital signage applications and can be considered as "like-minded".

Industry analysts believe that initially, small-pitch LED products were primarily designed for indoor large-screen applications, implying that these imperfectly developed products have to compete directly with the already well-established LCD splicing screens and DLP splicing screens. While their courage is commendable, this process will undoubtedly be arduous and may not yield immediate results. In contrast, starting from the outdoor digital signage market would undeniably offer a much easier path due to its inherent advantages. Considering practical interests and future development prospects, the application of digital signage advertising machines could potentially become the optimal battleground for KSSDISPLAY small-pitch LED displays.

Learn more: Fine Pitch LED Display | Indoor LED Display | Video Presentation;